Four focus areas. Nine campaigns.
The people first, us last.
Twenty-six stills, eight campaign films, one anthem and sixteen carousel cards built from the approved “Raised” kit and the framework’s own architecture: Children & Young People, Women & Families, Disability & Independence, Communities Experiencing Disadvantage — across Local, Australia and International. Every unit reads barrier → what changed → cause → one orange. “Show up” is the sign-off, never the headline.
Anthem · 15 s · the four focus areas in the framework’s order
Four focus areas. One rule: show up.
One clip per focus area, people first, our lockup only on the end card. Built from four clips that each passed a six-frame motion study in their own campaign film. The piece to open a meeting with.
Every campaign film also ships as a 6 s bumper in both ratios (same clip, title by 0.3 s, end card at 3.7 s) for pre-roll and Stories: pgsi-<film>-6s-16x9.mp4 and -9x16.mp4, sixteen files alongside the films in /static/punters/ads/video/.
Carousels · Give / Do / Connect / Amplify · one set per focus area
How you can show up. Sixteen cards, one action each.
The framework’s own model (Appendix A §7) turned into asks: Give uses our financial resources, Do gives our time, Connect uses who we know, Amplify helps good work reach further. Each card names the focus area, the pillar and the cause before anything else; the one Pulse is the action. Swipe order is Give → Do → Connect → Amplify so the cheapest ask comes last.
Children & Young People
Women & Families
Disability & Independence
Communities Experiencing Disadvantage
Disability & Independence
Dignity, choice, inclusion, appropriate housing and support.
A door that shuts · Youngcare — Sponsorship + donations for the Youngcare Munga-Thirri Simpson Desert Challenge 2027
Stills
- Cause first
- Disability & Independence · Youngcare
- Headline
- Twenty-two, and living in aged care. That’s the barrier.
- Body
- In Australia, young people with high-care needs still end up in aged care because there is nowhere else. Youngcare funds the housing, grants and advocacy that get them a place of their own. In 2027 Nerida Punter walks 230 km of the Simpson Desert to raise $40,000 for it.
- The one Pulse
- Sponsor the Challenge
- Cause first
- Disability & Independence · Youngcare
- Headline
- 230 km of desert. For a door that shuts.
- Body
- Nine days across the Munga-Thirri Simpson Desert, so a young person with a disability can choose where they live. Every dollar raised goes to Youngcare.
- The one Pulse
- Sponsor the Challenge
- Cause first
- Disability & Independence · Youngcare
- Headline
- Choice is a front door with your own key.
- Body
- Youngcare builds and funds Specialist Disability Accommodation so young Australians aren’t placed in aged care by default. We’re walking the Simpson Desert to help pay for the next one.
- The one Pulse
- Back the Challenge
Film · 8 seconds · silent, captions carry it
- 0.0–0.7s Footage only. Lockup + DEMO badge up.
- 0.7–4.9s Lower third. Disability & Independence · Youngcare → Twenty-two, and living
in aged care. - 5.3–8.0s End card on Slate. That’s the barrier.
Youngcare moves it. · Simpson Desert Challenge 2027 · every dollar to Youngcare · Sponsor the Challenge · Don’t just support from the sidelines. Show up.
AI footage is generated clean (no on-screen text); typography is composited afterwards from the kit so every word is exact and editable. tests/ads/render-video.mjs
Disability & Independence
Dignity, choice, inclusion, appropriate housing and support.
Ten thousand steps · STEPtember · Cerebral Palsy Alliance — Team participation + sponsorship for STEPtember (10,000 steps a day through September) for Cerebral Palsy Alliance
Stills
- Cause first
- Disability & Independence · STEPtember for Cerebral Palsy Alliance
- Headline
- Every step costs him more than it costs you. That’s the barrier.
- Body
- Cerebral palsy is one of the most common physical disabilities in childhood. Cerebral Palsy Alliance funds the therapy, equipment and research that make each step easier. In September our team walks 10,000 a day to help pay for it.
- The one Pulse
- Step with us
- Cause first
- Disability & Independence · STEPtember
- Headline
- 10,000 steps a day. For the kids whose steps are hardest.
- Body
- Our lunch breaks go up the headland in September. Every dollar sponsored goes to Cerebral Palsy Alliance.
- The one Pulse
- Sponsor our steps
- Cause first
- Disability & Independence · Cerebral Palsy Alliance
- Headline
- Independence is practised, one bar-length at a time.
- Body
- Therapy, equipment, research: Cerebral Palsy Alliance funds the work that turns effort into independence. STEPtember pays for some of it. We walk.
- The one Pulse
- Step with us
Film · 8 seconds · silent, captions carry it
- 0.0–0.7s Footage only. Lockup + DEMO badge up.
- 0.7–4.9s Lower third. Disability & Independence · Cerebral Palsy Alliance → Independence is practised,
one bar-length at a time. - 5.3–8.0s End card on Slate. Ten thousand steps a day.
For the steps that are hardest. · STEPtember · Cerebral Palsy Alliance · Step with us · Don’t just support from the sidelines. Show up.
AI footage is generated clean (no on-screen text); typography is composited afterwards from the kit so every word is exact and editable. tests/ads/render-video.mjs
Children & Young People
Education, safety, development and opportunity.
Still in school · Bali Children Foundation · CAYAC — Scholarship sponsorships for Bali Children Foundation; participation in CAYAC’s winter appeal
Stills
- Cause first
- Children & Young People · Bali Children Foundation
- Headline
- A scholarship is a girl still in school at fourteen.
- Body
- In remote Bali villages, school stops when the money does. Bali Children Foundation keeps it going: fees, uniforms, English and computer classes, through to a job.
- The one Pulse
- Sponsor a scholarship
- Cause first
- Children & Young People · Bali Children Foundation
- Headline
- Education is the barrier that moves every other one.
- Body
- A Bali Children Foundation scholarship carries a child from primary school to vocational training. Our team sponsors them annually, and goes to see the classrooms.
- The one Pulse
- Sponsor a scholarship
- Cause first
- Children & Young People · CAYAC, Sunshine Coast
- Headline
- Opportunity starts with someone turning up on Saturday.
- Body
- CAYAC backs young people and families on the Sunshine Coast who need somewhere to go and someone to notice. Winter appeals, coaching, time. Local first.
- The one Pulse
- Back the winter appeal
Film · 8 seconds · silent, captions carry it
- 0.0–0.7s Footage only. Lockup + DEMO badge up.
- 0.7–4.9s Lower third. Children & Young People · Bali Children Foundation → School stops
when the money does. - 5.3–8.0s End card on Slate. A scholarship is a girl
still in school at fourteen. · Bali Children Foundation · sponsored annually · Sponsor a scholarship · Don’t just support from the sidelines. Show up.
AI footage is generated clean (no on-screen text); typography is composited afterwards from the kit so every word is exact and editable. tests/ads/render-video.mjs
Children & Young People
Education, safety, development and opportunity.
One day that isn’t about being sick · Make-A-Wish Australia · Sunshine Coast branch — Volunteers and funds for the local Make-A-Wish branch
Stills
- Cause first
- Children & Young People · Make-A-Wish Australia
- Headline
- Illness takes the ordinary days. A wish gives one back.
- Body
- For a child living with a critical illness, a wish is a day that isn’t about hospital. Make-A-Wish Australia grants them. The Sunshine Coast branch needs volunteers and funds to grant more.
- The one Pulse
- Grant a wish
- Cause first
- Children & Young People · Make-A-Wish Australia
- Headline
- He asked to be an astronaut. Imagination was never the barrier.
- Body
- A wish is designed by the child and built by volunteers. Help the local branch build the next one.
- The one Pulse
- Grant a wish
- Cause first
- Children & Young People · Make-A-Wish Australia
- Headline
- The day the diagnosis wasn’t the headline.
- Body
- Families say the wish carries them through the hard months after it. Make-A-Wish grants them; our team volunteers with the local branch and funds the next one.
- The one Pulse
- Grant a wish
Film · 8 seconds · silent, captions carry it
- 0.0–0.7s Footage only. Lockup + DEMO badge up.
- 0.7–4.9s Lower third. Children & Young People · Make-A-Wish Australia → The day the diagnosis
wasn’t the headline. - 5.3–8.0s End card on Slate. Illness takes the ordinary days.
A wish gives one back. · Make-A-Wish Australia · Sunshine Coast branch · Grant a wish · Don’t just support from the sidelines. Show up.
AI footage is generated clean (no on-screen text); typography is composited afterwards from the kit so every word is exact and editable. tests/ads/render-video.mjs
Women & Families
Safety, empowerment, financial independence and opportunity.
Never has to go back · Destiny Rescue — Support for Destiny Rescue’s rescue + reintegration work; test a financial-independence concept
Stills
- Cause first
- Women & Families · Destiny Rescue
- Headline
- Safety first. Then a trade, so she never has to go back.
- Body
- Destiny Rescue rescues children and young women from trafficking and exploitation, then walks beside them through recovery and vocational training. Money matters here. So does a network that can open doors.
- The one Pulse
- Stand with Destiny Rescue
- Cause first
- Women & Families · Destiny Rescue
- Headline
- Her own stall. Her own income. Her own call.
- Body
- Economic opportunity is what keeps a family safe. Reintegration ends in work: a trade, a stall, a wage, a say.
- The one Pulse
- Stand with Destiny Rescue
- Cause first
- Women & Families · Financial independence · Concept
- Headline
- Financial independence is a safety issue.
- Body
- For a woman leaving a hard situation, knowing her numbers is the first door out. We are mortgage brokers; this is the one skill we can actually give. A proposed pro-bono program, shaped with the women’s services who know what is needed.
- The one Pulse
- Help us shape it
- Status
- Concept · for consultation with women’s services before use
Film · 8 seconds · silent, captions carry it
- 0.0–0.7s Footage only. Lockup + DEMO badge up.
- 0.7–4.9s Lower third. Women & Families · Destiny Rescue → Safety first.
Then a trade. - 5.3–8.0s End card on Slate. So she never
has to go back. · Destiny Rescue · rescue, recovery, reintegration · Stand with Destiny Rescue · Don’t just support from the sidelines. Show up.
AI footage is generated clean (no on-screen text); typography is composited afterwards from the kit so every word is exact and editable. tests/ads/render-video.mjs
Women & Families
Safety, empowerment, financial independence and opportunity.
Rebuilt by the women who live there · Nepal NGO placement · disaster recovery, women’s empowerment, child protection — Follow Nerida’s Nov–Dec 2026 placement; build an audience for a longer-term Nepal partnership
Stills
- Cause first
- Women & Families · Nepal, community-led recovery
- Headline
- A savings circle is a roof, a school fee and a say. Run by her.
- Body
- In Nepal’s hill villages, women’s groups manage the money that rebuilds homes and keeps girls in school. In late 2026 Nerida joins an NGO placement in disaster recovery, women’s empowerment and child protection. To learn first, then help.
- The one Pulse
- Follow the placement
- Status
- Partner organisation to be confirmed
- Cause first
- Children & Young People · Nepal
- Headline
- A school that stands up to the next earthquake.
- Body
- Rebuilt by the village, to a standard that lasts. Child protection starts with somewhere safe to go every morning.
- The one Pulse
- Follow the placement
- Status
- Partner organisation to be confirmed
- Cause first
- Women & Families · Nepal, community-led recovery
- Headline
- Not our project. Theirs. We carry what we’re handed.
- Body
- The international rule in our framework: learn, contribute, build relationships, and make sure it is genuinely useful to the people who live there.
- The one Pulse
- Follow the placement
- Status
- Partner organisation to be confirmed
Film · 8 seconds · silent, captions carry it
- 0.0–0.7s Footage only. Lockup + DEMO badge up.
- 0.7–4.9s Lower third. Women & Families · Nepal, community-led recovery → Not our project.
Theirs. - 5.3–8.0s End card on Slate. We carry what
we’re handed. · Nepal NGO placement · Nov–Dec 2026 · partner to be confirmed · Follow the placement · Don’t just support from the sidelines. Show up.
AI footage is generated clean (no on-screen text); typography is composited afterwards from the kit so every word is exact and editable. tests/ads/render-video.mjs
Communities Experiencing Disadvantage
Homelessness, poverty, isolation and limited access to opportunity or resources.
Remembered by name · Rosies · Christmas Hamper Appeal — Volunteers for Rosies outreach; hamper-appeal participants and donations
Stills
- Cause first
- Communities experiencing disadvantage · Rosies, Friends on the Street
- Headline
- Nobody’s name gets remembered from the sidelines.
- Body
- Isolation is the barrier. Rosies’ outreach vans on the Sunshine Coast offer a hot drink and a conversation to people sleeping rough. Our team is on the roster, weekly.
- Their words
- “They remembered my name. That’s the bit.” — A guest, name withheld at his request
- The one Pulse
- Volunteer with Rosies
- Cause first
- Communities experiencing disadvantage · Christmas Hamper Appeal
- Headline
- Christmas is harder when the fridge is the barrier.
- Body
- Hampers packed by hand for Sunshine Coast families doing it tough this year. Pack one with us, or fill one.
- The one Pulse
- Pack a hamper
- Cause first
- Communities experiencing disadvantage · Community kitchen, Thursday service
- Headline
- A hot meal is where someone learns your name.
- Body
- Poverty isolates. A weekly meal served by people who come back is the small thing that doesn’t. Our people are on the Thursday roster.
- The one Pulse
- Serve a Thursday
Film · 8 seconds · silent, captions carry it
- 0.0–0.7s Footage only. Lockup + DEMO badge up.
- 0.7–4.9s Lower third. Communities experiencing disadvantage · Rosies → Nobody’s name gets remembered
from the sidelines. - 5.3–8.0s End card on Slate. A hot drink.
A conversation. Weekly. · Rosies, Friends on the Street · Sunshine Coast · Volunteer with Rosies · Don’t just support from the sidelines. Show up.
AI footage is generated clean (no on-screen text); typography is composited afterwards from the kit so every word is exact and editable. tests/ads/render-video.mjs
Communities Experiencing Disadvantage
Homelessness, poverty, isolation and limited access to opportunity or resources.
Warm enough to go to school · CAYAC · Winter Appeal — Blankets, jumpers and toiletries collected, packed and delivered for CAYAC’s winter appeal
Stills
- Cause first
- Communities experiencing disadvantage · CAYAC Winter Appeal
- Headline
- A winter without a jumper is a winter without school.
- Body
- For young people on the Sunshine Coast doing it tough, cold is a reason to stay home. CAYAC’s winter appeal puts blankets, jumpers and toiletries in their hands. Our team collects, packs and delivers every year.
- The one Pulse
- Fill a winter bag
- Cause first
- Communities experiencing disadvantage · CAYAC
- Headline
- Isolation starts with being cold.
- Body
- A thick hoodie. A blanket. A toothbrush. Small things that make a hard morning possible.
- The one Pulse
- Fill a winter bag
- Cause first
- Communities experiencing disadvantage · CAYAC Winter Appeal
- Headline
- A ute full of warm. Dropped where it’s needed.
- Body
- CAYAC knows the young people. We bring the bags. That is the whole arrangement, and it works.
- The one Pulse
- Fill a winter bag
Film · 8 seconds · silent, captions carry it
- 0.0–0.7s Footage only. Lockup + DEMO badge up.
- 0.7–4.9s Lower third. Communities experiencing disadvantage · CAYAC → Isolation starts
with being cold. - 5.3–8.0s End card on Slate. A ute full of warm.
Dropped where it’s needed. · CAYAC Winter Appeal · Sunshine Coast · Fill a winter bag · Don’t just support from the sidelines. Show up.
AI footage is generated clean (no on-screen text); typography is composited afterwards from the kit so every word is exact and editable. tests/ads/render-video.mjs
Across every focus area
Health and wellbeing. The common denominator is people.
Forty-five minutes · Australian Red Cross Lifeblood — Standing Lifeblood donor team, on work time
Stills
- Cause first
- Across every focus area · Lifeblood
- Headline
- One in three of us will need blood. One in thirty gives it.
- Body
- The barrier is a Tuesday morning. Our team donates on work time, as a team, paid. Nobody makes the hours up later.
- The one Pulse
- Join a donor team
- Cause first
- Across every focus area · Lifeblood
- Headline
- Forty-five minutes. Three lives. Back at your desk by eleven.
- Body
- A Lifeblood team is the easiest DO on the list. Blood or plasma, whole team, every quarter.
- The one Pulse
- Join a donor team